PGDM in Digital Marketing: A detailed overview

Today’s businesses, whether big, mid or small, all require smart, creative and updated Digital Marketing professionals. With technology supporting every aspect of this sector, Digital Marketing, unlike traditional marketing is innovative, gets better, more focused results, is cheaper and can be measured. This has catapulted Post Graduate Diploma in Digital Marketing to one of the most desirable positions in these times. 




The PGDM in Digital Marketing is a comprehensive, 2 year, full time course. 

It can be done right after graduation and makes a student job-ready for the exciting world of Digital Marketing. 

Applicant traits

Students interested in Marketing, Branding, Public Relations, Content Writing, Advertising or Promotion will find PGDM in Digital Marketing to be engrossing and interesting. A keen liking for technology in terms of websites, social media platforms, content management platforms and such also helps. 

Those wishing to move from more technical subjects to this line can find their place in Digital Marketing in areas such as SEO, Website Creation and Maintenance, Analytics and Measurement. 

You will excel in this line if you possess impressive verbal, writing, analytical and logical skills. During the course, students must learn time management, teamwork and leadership as these will serve well in their relevant Digital Marketing careers. 

Eligibility for PGDM in Digital Marketing Certification Course

  • Minimum 50% marks in graduation
  • Passing marks in CAT/XAT/CMAT/ GMAT/ MAT/ ATMA/ State CET tests or NMAT by GMAC
  • Course Subjects in Digital Marketing 

Here are the most common subject areas under the Digital Marketing syllabus, in the PGDM in Digital marketing course:

  • Customer Relationship Management
  • Supply Chain Management
  • Market Research
  • Search Engine Optimization 
  • Search Engine Marketing
  • Email Marketing
  • Social Media Marketing

Jobs after PGDM in Digital Marketing

After your PGDM in Digital Marketing course, you may be offered to join a company as part of their marketing team, work for a digital marketing agency or be offered consultancy or retainer opportunities as a Freelancer.

  • Positions could include:
  • Digital Marketing Manager
  • Digital Marketing Strategist
  • Social Media Manager
  • Content Writer
  • Web Designer/Developer
  • SEO expert 
  • Graphics and Animation Professional 
  • Lecturer/Teacher

Entrepreneurs wishing to start their own companies could also benefit from the PGDM in Digital Marketing. 

Hence, the PGDM in Digital Marketing is a highly relevant and ever evolving course that is expected to continue growing and advancing. As more business owners begin to understand the value of online presence and how to attract customers in the most focused way, the need for Digital Marketing Professionals will continue to increase. 

Comments

  1. Rita DevAugust 4, 2021 at 3:19 AM

    Thanks for sharing this info I am looking for online learning course along with job.

    ReplyDelete
  2. RobertNelsonFebruary 14, 2022 at 8:46 PM

    I have found that this site is very informative, interesting and very well written. keep up the nice high quality writing. Live chat

    ReplyDelete

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